The market is fragmenting in fascinating ways. While women's products still dominate (valued at USD 33.26 billion in 2024), two new segments are exploding in popularity: . The "Male Beauty Economy" is in full swing, with male-oriented skincare products seeing a 247.4% year-on-year increase in online buzz, and items like men's blush witnessing a staggering 345.3% surge in sales. Simultaneously, the "Silver Beauty" market , catering to consumers over 50, is emerging as another untapped frontier with massive potential, reflecting the country's aging yet increasingly beauty-conscious demographic.
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12 Spring Beauty Trends of 2026, According to the Pros | Vogue The market is fragmenting in fascinating ways
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