Custom letterforms that spell out a brand name with specific kerning, geometric modifications, or stylistic consistency.
The most memorable logos from the modernist era use the fewest possible elements to convey a concept. This lines up perfectly with modern app icon design and responsive favicon constraints.
The book is available in several editions. The standard hardcover multilingual edition (English, French, German) typically lists for around $80, though prices vary by retailer and market. It can be found at major booksellers like Amazon and Barnes & Noble, as well as on the official Taschen website. A less expensive, smaller-format version also exists, making the content more accessible. As of 2025, Taschen has also released a related volume, Logo Beginnings , that traces the history of logos from the 1800s, further expanding on Müller's work. logo modernism jens muller pdf download top
Coverage spans across multinational corporations, local cultural institutions, and media conglomerates. Digital Access and PDFs
Carrying a heavy book between a home office, agency, and client meetings is impractical. Custom letterforms that spell out a brand name
The book acts as a visual encyclopedia, organizing corporate identity into three primary design categories:
Many university libraries and public institutions offer digital access to design monographs through platforms like Libby, OverDrive, or specialized art databases. If you are a student or faculty member, check your institution's digital library catalog. Jens Müller’s Digital Footprint The book is available in several editions
By focusing on form and function rather than temporary color gradients or stylistic fads, modernist logos created in the 1960s remain relevant and recognizable today.