Freedom, equality, happiness, world peace, self-respect, and family security. Instrumental Values (The "Means"):

Academic researchers require the exact wording, framing, and scoring instructions of the RVS to replicate studies or design new psychometric surveys.

In his seminal 1973 work, The Nature of Human Values , social psychologist Milton Rokeach

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In short, values are the underlying foundations that dictate a person’s fluctuating attitudes. The Rokeach Value Survey (RVS)

redefined how we understand the building blocks of human belief systems . He argued that while attitudes are specific and numerous, values are small in number, deeply ingrained, and serve as the core standards for all human behavior and social phenomena.

Rokeach pointed out that many societal and interpersonal conflicts arise not because people have different values, but because they prioritize shared values differently.

Rokeach masterfully structures this system into a clear, two-part framework: